1 June, 2020

We’re all in this together: M&S backs British farming

As farmers across the UK face ever-growing challenges during these exceptional times, we want to go above and beyond to support them. To do this we’ve launched a six-week campaign that aims to put the fantastic efforts of British farmers and growers at the forefront for customers. The campaign also highlights the ongoing commitments to sourcing meat, farmed fish, poultry, dairy and fruit, veg and horticulture from farmers across the country.

With travel restrictions in place, we are using “farmer cam” footage on the M&S website and social channels with interviews from farmers and growers.

Stuart, Managing Director of M&S Food, said: “Despite the enormous challenges they are facing, our family of 10,000 British farmers are supporting us to deliver fantastic quality, fresh food for our customers, so we want to do our bit to support them. That is why we are standing by our long-standing British sourcing commitments, introducing new initiatives to tackle the problems our agricultural sector faces, and - through our new campaign - reminding customers of the incredible food our nation’s farmers produce.”

Sales in the hospitality industry have plunged by almost 60% and with farmers facing mounting pressure, we have written to major farming unions and government departments to encourage them to address wider industry challenges around milk volumes and the supply of labour in produce.

Other commitments will include introducing new initiatives to help farmers sell excess volumes, such as a 100 per cent British meat food box for online delivery and the introduction of new bedding plants in-stores and online.

For more information on how we’re supporting customers, colleagues and communities, click here.

We’re all in this together.

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