9 May, 2018

My M&S Favourite campaign is launched

My M&S Favourite, which recently launched in over 1,000 of our stores across the country, sees M&S colleagues donning new, personalised badges declaring their favourite M&S products. It will also be supported on shelves with call-outs highlighting colleague recommendations to customers.

The campaign comes as a result of research showing that personal recommendations matter more than anything else when it comes to influencing purchases.

Sharry, our Food Marketing Director, said: “From our much-loved Percy Pigs through to our famous Cornish Cruncher Cheddar, M&S sells amazing food and everyone has their favourite.

“Our colleagues are really proud of the products we sell and, in an era of personalisation, when nothing matters more to our customers than a friendly recommendation, this gives us a real advantage.

“We want to have some fun with customers over the summer with this campaign and we’re kick-starting it by using the influence of our people to get the nation talking about their favourite M&S products. And just for the record – mine is our Toffee Shortbread Petticoat Tails which are truly delicious!”

Inside M&S