Innovative Skincare Breakthrough
Shona tells us about the innovative breakthrough that enabled us to create a totally new skin care product
"This is the first time we've developed a specific ingredient for a product and I was lucky to be a part of that. There are lots of antioxidants in the market, but this is the first time that a retailer has taken excess ingredients from one product and used it for another.
"At one time all these excess ingredients were just thrown out. Now we live a world where we need to reuse and recycle and manufacturers have been looking at ways in which they can take what was once waste and turn it into new ingredients. So we took the leftover grape skins from one of our wines, and after a complex extract process, used it as an antioxidant in a skin care product - it sounds so simple!
"It's innovative but it shows real integrity too, to make sure nothing's wasted. Because we've got the whole end-to-end product life cycle, we own the whole process. No other retailer can do that – it gives us a unique position.
"Competitor food retailers just don't sell the quality skin ranges that we do, we have the resource and skills they don't. People trust our brand, and if people tell a friend who tells another friend then it really affects sales. Word of mouth is really important – if we didn't have that trust, we couldn't do what we do."Inside M&S