Be ready to hit the ground running with your job search
It’s a frustrating time for jobseekers with many businesses either freezing recruitment or only hiring for critical vacancies. These times are unprecedented.
But this is no time to feel down about future opportunities! Use this period to figure out what you really want in a role; upskill yourself, sign up for job alerts and join our Talent Community! And whilst you’re at it, spring clean your Linkedin profile.
As a jobseeker your Linkedin profile speaks volumes and is often the first experience a recruiter will have of your ‘personal brand’ - so making it standout is crucial.
But where do you start?
1. Profile and Background Photo - Make a good first impression on recruiters and hiring managers by including a profile photo that clearly shows your face. It doesn’t have to be a professionally shot photo, just one that is clear, not full length and is a true representation of what you look like. A background photo looks great if it helps reflect your professional career and industry, but equally it can be a shot that communicates a personal interest or city that you live in. Viewers want to get this sort of insight into who you actually are and what your interests may be outside of work.
2. Headline and Summary - You have 120 characters to entice a viewer to want to click and learn more via your headline. Use it wisely as this will be the first thing viewers see alongside your profile pic. Think about key words you are using. These will help potential employers to find you!
Your summary is where you really get the chance to sell yourself. Do you need to join the dots of your work experience so to speak? What do you want viewers on Linkedin to know about you? Can you demonstrate why an employer would want you above another candidate? What makes you unique? What is your call to action? Nail this and you’re reeling in prospective employers.
3. Experience and Education - Provide details of each job you've held and make it clear what your responsibilities were and what impact you made. And don’t forget to link to the employers Linkedin page! Use words like ‘led’ ‘saved’ and ‘managed’ to explain what you did in each role. Active words rather than boring lists of roles and responsibilities are key.
Make sure you also include your formal education as well as industry-specific courses, workshops, or seminars you've attended. This could really help you stand out.
4. Using keywords - Make sure employers can find you by researching and using the most used keywords for each job. Compare them to the job you WANT and see where they align. You can also refer to the language used by those working in similar roles in the industry. Put them in your Headline, Job Experience Titles, and the Skills & Endorsements section to receive the most benefit.
5. Media - The media section gives you a great opportunity to link examples of your work or to link people to your website. This can also be used for a full C.V. or other websites where your work is present.
6. Recommendations - Get in touch with past employers or clients for at least two insightful recommendations. The two most recent will be on display. If you are job seeking you will be asking for references soon anyway so you may as well as them to do on Linkedin too.
7. Skills & Endorsements - Select as many skills as you like and for they key skills related to your job search, ask past or present colleagues to ‘endorse’ you for them. You can even take a quiz that ensures you really are as ‘skilled’ as you say you are and choose to publish if your happy with your results!
8. Accomplishments - Set yourself apart from your competitors and list any of those personal or professional achievements including Publications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations.
9. Volunteer Experience - Give some publicity for your favourite charity and highlight how you have volunteered with them. If it fits in with your professional career, great. If not, just as great! Everybody likes someone who gives back.
10. Your own URL - Tailor your Linkedin profile URL using your full name and the job you have, or even the job you want. Whichever you choose, the URL will always look better when you share it and employers will find you much easier.