VANDWICH 2017 IS COMING TO A CAMPUS NEAR YOU!
Back by popular demand! For the past year, our Vandwich competition has helped cure the stomach-rumblings of students at campuses across the UK – and we’re running the comp again this year.
It’s very simple how it works. Students from the chosen universities go to vandwich.co.uk and vote to win a van-load of delicious M&S sandwiches and crisps for their campus. Universities that are in close proximity will be pitched together head to head; for example, York will take on Leeds and Bath will be up against Bristol. Well, we thought there’s nothing like a bit of local rivalry to get students to hit the voting buttons! The paired uni with the most votes when the competition closes wins.
An M&S-branded chiller van will then turn up at the winning campuses over a two-week period to hand out 300 free sandwiches and crisps in branded goody bags, sparing students yet another beans-on-toast meal.
And that’s not all. Once again, Percy Pig will be making a guest appearance on the winning campuses. Students will be encouraged to socialise with Percy and take part in some fun mini-challenges – and those who enter into the spirit of the event will be treated to a bag of Percy Pigs to enjoy after their sandwich and crisps.
Last year, the Percy Pig-based challenges included Great Piggish Break Off, a dance off between Percy and students; and Pig Out, which involves eating as many Percy Pigs as possible in 20 seconds. Pig Out will certainly be featuring again this year and we’re also looking at a challenge in which Percy has to High Five as many students in a set time limit, or a similar challenge involving hugs.
Hardworking students will love the mouthwatering treats we bring to campus and each event will be a lot of fun. But Vandwich and Percy working in tandem also provides a great opportunity for us to get our careers message across. There will be a flyer inside the branded bags directing students to our careers website. Sending Percy on a UK road trip enables us to spread the word about our business placements and graduate careers, and we’ll also have our Brand Ambassadors on campus.
Once again, we’re capitalising on the power of social media. Last year, students posted videos or photos of themselves with Percy on Twitter; this year, we’re embracing Snapchat and there are some great prizes up for grabs. All students have to do is use their Snapchat geofilters to find Percy who’s hiding on campus and share an image on the dedicated Vandwich Snapchat page ‘findpercy’. Students submitting the most imaginative or original social content can win £250 worth of Virgin Experience Vouchers, an Amazon Echo or a £75 M&S Voucher.
Voting for the universities has now closed and the lucky winners of our sarnies will be announced in the coming weeks. Watch this space.Inside M&S