9 June, 2017

Graduate Fashion Week

INSPIRING AND SUPPORTING UP-AND-COMING FASHION DESIGNERS

As a major clothing, home and food retailer that employs over 200 Designers across our business, we believe it’s vital that our industry continues to encourage emerging design talent.

A charity organisation founded in 1991, Graduate Fashion Week provides a unique platform to showcase the best of British and international fashion students and graduates. Traditionally, Graduate Fashion Week attracts around 30,000 visitors and, as always, we love meeting as many participants as possible to celebrate their creativity, dynamism and energy. Once again, we’re sponsoring the prestigious Womenswear award and one lucky person will be offered a work placement with M&S, up to 12 months.

If you’ve already been to Graduate Fashion Week, you couldn’t possibly miss our stand. It’s a veritable sea of colour inspired by our Spirit of Summer theme. This year, we’re on an adventure to explore the flavours of the Mediterranean and we’ve tracked down the very best regional dishes and ingredients from Sicily to Santorini. For those in need of revitalising when you’re there, we’ve been giving away Sparkling Grape, Sicilian Lemon and Grapefruit and Sparkling Mandarin drinks, not to mention delicious snacks from the range. Graduates have had a nice surprise when you see the wonderful horticultural backdrop we’ve created for our stand.

Our stand also has an interactive photographic mirror. Graduates have been popping along and trying out a few virtual and real looks using a selection of props.

We’ve been holding a series of enlightening presentations this week at 4pm in the GFW Live! Talk Space. On Sunday, we told the inside story of how an M&S collection is created, from initial ideas on colours and shapes to the fully designed garments. M&S design and product experts explained how they agree on the ‘must haves’ for the season and what will work for the M&S customer. Click here to find out more. 

Only by listening to diverse views and opinions can we give our customers what they want. Monday’s talk was on the different channels used by customers to share their thoughts and we gave a glimpse into the numerous focus groups, customer panels and feedback sessions we hold. Click here to find out more.

Tuesday’s talk saw us imparting our know-how on targeting the fashion press and getting your ranges great coverage or just what does go on behind the scenes in making an ad. From how to set up a press day to launching celebrity ranges and securing exclusives, graduates got the inside track on the world of media. Click here to find out more. 

M&S is well known for quality, ethics and sustainability. Plan A underpins the way we operate and how we continue to lead the way in being a sustainable retailer. In Wednesday’s session, experts from M&S teams provide insights on what Plan A means on a day-to-day basis and how we ensure fashion is both stylish and sustainable.

We’re genuinely interested in supporting fashion design talent. After all, we’ve been turning heads in fashion since 1884 by staying in touch with what customers want to wear. Conceiving and creating our stand-out pieces is all down to talented people who have an intrinsic understanding of what it means to look good. And that’s why we’re always looking for the brightest and best of fashion graduates to join us.

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