About the programme

In the Customer Team, we’re passionate about getting to know our customers. How do they shop? What products do they love the most? What are their favourite stores? How do they browse the M&S website? And when we’ve got this information, we make sure that the business derives maximum value from it.

If you’re interested in seeing how we use rich data and analytics to drive business decisions, this internship is for you.

Over the eight weeks, you’ll team up with another analyst to deliver one or two analytical projects. This will involve sitting down with a business stakeholder to find out exactly what’s wanted on the project, carrying out the analysis using Excel, DQL and/or Spotfire, and then delivering the outputs with your recommendations on business actions.

To give you an idea of the kind of thing you might be doing, imagine that we’ve sent out an email to targeted shoppers. You’ll analyse how the email performed. Did it drive incremental value? Did certain shoppers respond to it better than others? What can be done to improve the performance of the email next time? You would answer all these questions and more.

In addition to gaining a firm grasp of customer analytics, you’ll get to see other functions within the team, such as Research, Data Science, Customer Relationship Management and Loyalty. This will enable you to see how everything fits together.

We look for commercially aware second-year students with strong analytical skills and, particularly, a keen interest in data analytics. You should be familiar with the Microsoft Office suite, especially Excel, and be comfortable with programming – if you’ve used SQL before, that would be great. A strong work ethic, an eye for detail, friendly personality and the ability to work with people of different ages and experience are also expected.

Those who impress may get the opportunity to fast-track their graduate application for the Customer Insights Graduate Scheme.

This internship will be based in London.

​Applications for this programme are now closed. 

Download graduate brochure

Key Information

Customer Analyst - Internship


Head Office (London)


8 Weeks


£ Competitive, pro rata

Career questions?

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07834 335603

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Applications for our business placement and graduate programmes are now closed. 


Applications will reopen in September 2017 for our 2018 intake. 

Applying to join M&S

  • Online application

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    Stage one: online application and testing

    You'll need to apply online - where you'll take some online screening tests, after which there follows a short period of suspense. This is where your application rises to the top of our review pile. As soon as we can, we'll be in touch to let you know whether you've successfully made it through to the next stage of your journey.

    Be sure to check each programme page for specific closing dates as they may vary. If you miss the deadline, you’ll have to wait another year before you can apply again.

    Here are a few tips. On your application form, be sure you include all your work experience and clearly state how it relates to the role you are applying for – or what skills you learned in that job which you can bring to our programme. In the online testing, everyone completes a personality questionnaire and takes a situational judgement test. Then you’ll be challenged to show your verbal, numerical or inductive skills, depending on the scheme you’re applying for. It’s a good idea to practise online tests before attempting the real ones – you can easily find some online. Make sure you take the tests in a quiet place where you won’t be interrupted.

  • Come to an assessment centre

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    Stage two: come to an assessment centre

    If we like what we see online, we'll ask to see you in person. You'll then be invited to a day of group exercises, presentations and an interview. Not easy, but not as scary as it sounds. In Retail, assessment centres will take place in January, February or March 2017, although some Head Office schemes will hold theirs in December 2016. There are plenty of tips on other pages to help you perform at your best.

  • Receive an offer

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    Stage three: receive an offer

    If all goes well and there's a place for you on one of our schemes, we'll let you know by the end of March. All in all, it's a simple process: just hold on to those 'if only' thoughts and do your best to impress at every stage. M&S has roles waiting for you. Yes, you could make it happen.

  • Start with us

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    Stage four: start with us

    This is the moment you've been waiting for. Your first day! Head Office Business Placements start in July but Retail Management and HR begin in September. For Graduates, all Head Office roles start in September with Retail Management having various intake dates across July and September.

    Applications for our business placement and graduate programmes for 2017 are now open.

Learning and Development

Experience is the best teacher, which is why M&S likes to throw you in at the deep end. Real responsibilities on real projects, from day one (no, really). But the learnings aren't just one way: we're eager to hear your fresh ideas, to have our ways challenged, in order to grow the business. Of course, it all starts with a comprehensive introduction to M&S. You're never on your own with us. During this time, you'll get a basic overview of our business, along with all the information you need about your new role and life with one of the nation's brightest brands.